About me

I love to inspire businesses of every shape and size, combining my marketing and business building knowledge so every interaction delivers memorable, effective results. Truly privileged to have worked with some of the best advertising, media and marketing minds who have shaped my life so far.

I'm working alongside a range of businesses in disciplines from marketing, operations, mentoring, market-specific launches to compliance audits and implementation. With a strong regulatory background, I'll deep dive into the detail, communicating the complex in a straightforward way.

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EXPERIENCE

Background & Expertise

STRATEGIC ADVISOR

Advisory roles across range of businesses including marketing, PR to retained CMO role for MSP. Advisor for tech launch of AI-driven legal advice platform, and automated tech pathway into UK market, advising on regulatory content plus stakeholder engagement with investors.

INDUSTRIAL STRATEGY

Advisory partner to trade and industry bodies, working internally as CEO/MD/consultant alongside Boards to create increased industry presence, driving sector agendas.

Creation of stakeholder value for industry including speaker engagements, content and media plans, development of discussion topics and hosting panel debates including Debating Group, House of Commons.

STAKEHOLDER ENGAGEMENT

WHITE PAPERS, REPORTS

Author of industry white papers on print, promotional merchandise, sustainability, ESG and plastics for UK, EU and APAC markets for specific industries. Investment reports for emerging markets to support acquisition targets.

PROMOTIONAL COMPLIANCE

Regular advice for brands and agencies covering promotion review, strategic campaign advice, data and consumer activation best practice. UK/EU regulation and legislation research, reports and white papers on restricted products, with recommendations for activation.

PASSIONATE SPEAKER ABOUT BUSINESS, LIFE AND EVERYTHING ELSE IN BETWEEN

Over the years, I have been lucky enough to address many types of audience, from building an industry 30 under 30 programme to inspire the next generation of marketers to Sky's Women In Business inaugural session for female employees.

MENTORING, COACHING, NON EXECUTIVE SERVICES AND ADVISORY ROLES

Mentoring and coaching I regard as a particularly privileged position. Working with several organisations and individuals, focused on goals and improving outcomes.

Non executive services: profiled via KPMG Connect and advisory roles on request.

For our own success to be real, it must contribute to the success of others.

Eleanor Roosevelt

LET’S CONNECT

I'm not here to be average, I'm here to be awesome

Teaching them to be awesome

If we only ever teach to the average, we will remain so. The world is made up of so many types of people, personalities, learning styles, types, expressions, finding a way to leave this behind is tricky. Belief that you could be more is powerful and focuses the mind

Jun 183 min read

Hand holding bottle which says The Power of Merch alongside the side

Unlocking the Power of Promotional Merchandise

I spent around four years up to my ears in every type of merchandise you can imagine. From branded mugs to apparel to water bottles, everything you can imagine branding – even the humble cupcake can be treated to a brand look you can sink your teeth into. In this article, I share my views on finding the right products, who should be selling them to you and why we all need to be more curious about this powerful medium.

Jun 186 min read